A lot has been happening behind the scenes at Lenscurve in the past few months so I thought this would be a good time to get a blog going. What was initially going to be a request for a new logo and a website overhaul has turned into a full-blown rebranding and relaunch of Lenscurve Photography.
This whole process was kicked off when I decided to take the plunge and quit my other job as a forensic scientist to concentrate full-time on Lenscurve. My job had been become more demanding of my time and less predictable with me having to cancel days off, rearrange holidays and negotiate for time off already booked. I had to decide between my work as a scientist or my desire to be a photographer. It took me a very long time to make that decision.
Before this, Richard and I had been working at our ‘day jobs’ and running Lenscurve at weekends and evenings since 2008 (I think this qualified us for the dreaded ‘weekend warrior’ category). I now had a lot more time to devote to promoting Lenscurve as a business. (A great side-effect has been being able to spend more time with my wife and 19 month old daughter.)
Once I was free from my other work commitments I had the time to concentrate on the business side of Lenscurve Photography. From feedback we had received and various books and blogs I had read I had arrived at the conclusion that we needed to update the Lenscurve logo to a bolder but simpler and more legible take on Richard’s original ‘lens flare’ design. A former colleague put me in touch with a graphic designer called Kieran McSorley. Kieran designed a great new logo that exactly met our brief. It was then apparent that our website and marketing materials were going to have to be updated in order to fit with or sleek new logo.
Websites are one of the most, if not the most, aspects in generating business for photographers. Therefore we needed to have a great looking site that was also easy to use. It made sense to engage Kieran for this task as well as he already had a good grasp of what we wanted to achieve and our new image and using the same designer would ensure a coherent look across our website, business cards and other marketing materials.
While working in close consultation with us, Kieran completely redesigned and rebuilt our website resulting in a very clean, refined look. The new site is also much faster and showcases our photography brilliantly. There will be slight refinements to be made to the website in time as we optimise the performance and appearance but the final look is definitely in place. Richard and I are delighted with the design work and new look that Kieran has developed for Lenscurve.
Now that our new look and brand is firmly in place I have begun to source new products that form part of our revised photography packages as detailed on lenscurve.co.uk. I am going to be continuing to source samples with the aim of providing the best possible quality to clients. I am also going to with researching, designing and producing new marketing materials for wedding fairs, client conferences and advertising profiles.